Happy Monday Big Brains,

Last night the Super Bowl took place. (Congrats to the Kansas City Chiefs!)

For those not from the U.S., it’s an excuse to sit on the couch, eat chicken wings, and watch multi-million $ ads… I’m not complaining.

🔦 Today's AI spotlights:

• The next Super Bowl will be won with AI

• Are deepfake ads illegal?

🔦 THE NEXT SUPER BOWL WILL BE WON WITH AI

The Super Bowl is one of the most watched sporting events in the entire world.

To win, an NFL team must give blood, sweat, and tears.

But will it one day take AI competency?

That’s what a team of AI researchers at BYU are banking on.

Three master’s students are using AI to automate the film review process.

Here’s how it works 👇

• Today, the process of analyzing/annotating game footage is a time-consuming and manual process. Team assistants spend hours every day doing it.

• The BYU students are using deep learning and computer vision to label the players and formations.

• The AI algorithm has already achieved 90% accuracy on player detection and 85% accuracy on determining formations.

• To expand their training set, the team used the NFL video game: Madden 2022. 

With the help of this software, NFL and college football teams will be able to study their opponents with more accuracy.

If you are skeptical that data can have an impact on sports, consider Money Ball.

Using data insights, an MLB baseball team became one of the best despite having the lowest salary cap.

Chalk up another win for the nerds.

🔦 ARE DEEPFAKE ADS ILLEGAL?

As more people discover the power of generative AI, they are using it to make money.

Unfortunately, some of these use cases may be illegal.

Consider the video shared above.

It appears to show Joe Rogan and Andrew Huberman having a conversation in which they endorse a health supplement…

But it turns out that it was a deepfake video. 😳

The creator of the ad clipped parts of a real interview, and then overlayed an AI voice generation over it.

The scariest part is that you can hardly tell that AI generated audio is being used.

Andrew Huberman even came into the Twitter thread to confirm he never said it.

This opens up a number of legal questions:

-Is it illegal to use deep fakes to sell products?

-Are influencers expected to actively call out any deep fakes they see of themselves?

-As deep fakes continue to improve, what tools will be created to detect them?

I’m not sure I have the answer to these questions yet, but will keep digging.

In the mean time, it would be a shame if we all left bad reviews for that product. 😉

📰 OTHER HEADLINES

The AI Search Wars: The All-In podcast recently covered the battle between Google and Microsoft. Some great insights from former big tech execs. (Starts at 33 minute mark)

South Korea aims to join AI race as startup Rebellions launches new chip: this is the latest Korean attempt to challenge global leader Nvidia Corp in the hardware that powers AI technology.

Generative AI : The Next Consumer Platform: The a16z team discusses the potential use cases of generative AI across search, edtech, and chatbots.

🖼️ AI ART PIECE

Prompt: a little cute baby bee, 3D, lights, soft colors - by @AnnaD

🤖 CHATGPT PROMPT OF THE DAY

A student demonstrated how ChatGPT can be used as a helpful assistant. A good example to show teachers that are worried about cheating. (Via Reddit)